![]() The most popular sports represented were Athletics and Tennis with 4 each, while Gymnastics and Badminton took up 3 spots each. In the top 20 there were 5 athletes from the USA, along with 3 representing Chinese Taipei, 2 Italians, 2 Brazilians and 2 Indians. Tai ranked in the top 3 for Wikipedia views and article engagements, on top of securing herself nearly 1 million new Instagram followers. Finishing in the Bronze position is Badminton player Tai Tzu-ying who represented Chinese Taipei at the games. Tom Daley took a Gold and a Bronze home from Tokyo yet ended up with the Silver in this contest, ranking in the top 6 of four metrics and 9th in the other. While it probably comes to no surprise that she was the most talked-about athlete during the games, gaining the 3rd highest number of new Instagram followers to her already huge total, and receiving the second-highest number of □ reactions shows that her popularity went far beyond fame and headlines and into genuine likeability. With a top 3 showing in all five metrics, it’s really a no contest to crown Simone Biles ‘the most popular athlete of Tokyo 2020’. With four of the top 20 coming from the Skateboarding events (and Sky Brown falling one sport short), I think that gives you a pretty good snapshot answer to if adding that event to the Olympics was a success or not. The day she withdrew from the All-Around Team Final saw her gain over 800,000 new followers.īrazil’s history-making Gymnast Rebeca Andrade and fellow Brazilians Ítalo Ferreira and Leticia Bufoni, GB’s Tom Daley, and Biles’ teammate Sunisa Lee all gained over 1 million new followers. She gained nearly 2.5 million new followers, bringing her total up to just shy of 7 million. Simone Biles’ decision to withdraw from a number of events, prompting a global discussion around mental health, certainly did her no harm in terms of making her new fans. Thanks to his record breaking achievement as India’s first Track and Field Gold medalist however, he has bagged himself over 2.9 million new followers, nearly all of these coming in the final three days of the games. In second place is Javelin Gold medalist Neeraj Chopra, who started the games with just shy of 135,000 followers. 6.7 million followers and a Silver medal at 13 years old. So naturally, you head to their Wikipedia page.Ĭoming out on top is 13 year old Brazilian Skateboarder Rayssa Leal who now has 6.7 million followers, a giant increase of 5,868,604 compared to at the start of the games. ![]() You’re watching an athlete that you’re not super familiar with and you’re eager to learn everything there is to know about them so you can pretend to sound knowledgeable while you’re commentating on a sport you haven’t watched once since the last Olympics. We probably all did it at some point while watching the Olympics. The Athletes With The Most Wikipedia Page Views During Tokyo 2020 Now, let’s dig into each of the individual factors. If they ranked 20th for all five factors they would have a score of 5/100. So if an athlete ranked 1st for all five factors they would have a score of 100/100. ![]() These scores were then added together to give an overall popularity score out of 100. 20 being the highest, 19 for the 2nd highest, down to 1 for the 20th. The top 20 athletes in each of the five factors above were assigned a score of 1-20. We then combined each factor together to create an overall popularity score. ![]() ![]() These five factors were:Īrticles Written (with their name in the headline) This is why looked at five different data sources to try and balance the scales from leaning too heavily towards one single definition of ‘popular’. Is it just being famous and talked about a lot? Is it actually being liked regardless of notoriety? The answer, as usual, is somewhere in the middle. ‘Popular’ is a strange word to define sometimes. So we decided to take a look at which of the 11,090 athletes that participated in the games were the most popular during the two and a bit weeks of sporting action. One of the services that we offer as an agency is Digital PR which involves us digging around data sources to find new stories that we can share. While the year-late Olympics hosted in Tokyo certainly weren’t the same for us as viewers without live crowds in attendance, there was no shortage of amazing individual stories and accomplishments involving the athletes fortunate enough to take part in Tokyo 2020. ![]()
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